Thursday, May 6, 2010

BJ's takes a bigger slice of casual-dining market

It's happy hour at the new BJ's in Culver City, and Eric Gordon is sitting at the restaurant's packed bar section, taking big bites of a barbeque chicken pizza and glancing now and then at the Angels game on a massive flat-screen TV overhead.
Two to three times a week, Gordon, 21, finds himself at the casual-dining chain, his new go-to place for eating out. He likes the "chill" atmosphere and the 18-page menu of pizza, burgers, pastas, desserts and signature handcrafted beers. And in this economy, he especially likes the price.It is better
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